Introduction
This design studio blends beauty with practicality, creating luxurious, livable spaces filled
with personality and story. Their mission is to make the design process feel exciting and
effortless—whether clients are transforming a single room or an entire home.
Their joy? Helping people create a life worth living—at home.
The Challenge
When this designer joined our coaching program, she had a big vision: to grow a thriving,
scalable business without remaining stuck in the day-to-day. But like many creatives
turned business owners, she was undercharging, overworking, and overwhelmed.
Key challenges included:
- Severely Underpriced Services: Despite being in year three of business, her
effective hourly rate was just $7/hour. - Low Revenue & Profit: Q1 revenue was $18,283 with only $1,357 in profit—leaving
little room for reinvestment or growth. - Operational Bottlenecks: The business heavily relied on the owner, with few
systems in place to enable scale or delegation. - Weak Market Differentiation: Her offerings weren’t clearly positioned, resulting in
a mid-range Monopoly Control score. - Work-Life Imbalance: She reported low energy, high stress, and minimal balance—
signs of nearing burnout. - Limited Visibility: No PR or publication efforts meant missed opportunities for
broader brand awareness.
The Solution
Together, we mapped out a 5-year vision, a 1-year roadmap, and quarterly action plans.
Our first priority was to address mindset and pricing. With regular coaching and a clear
path forward, she began to shift both her business strategy and personal beliefs around
value.
Key steps included:
- Value Builder Framework: Used to diagnose business performance across 8 core
drivers. - Strategic Coaching: Ongoing support through financial, leadership, and
operational milestones. - Revenue Optimization: Redefined pricing, service packaging, and conversion
strategies. - Brand Positioning: Refined messaging to stand out and command higher fees.
- Quality of Life Tracking: Regular assessments to align business growth with
personal well-being. - Leadership Development: Encouraged internal systems and future leadership
planning to reduce owner dependence.The Results
The Results
This business transformed dramatically—reaching milestones the owner hadn’t believed
were possible when we began.
- Revenue Jump: Grew from $18,283 in Q1 to $49,847 in Q3—a 173% increase.
- Profit Surge: Climbed from $1,357 to $32,148 in the same timeframe—over 2300%
growth. - Value Builder Score: Improved from 45 to 63, with major gains in:
- Financial Performance (+24)
- Monopoly Control (+25)
- Hub & Spoke (+14)
- Team Growth: From working solo to hiring aligned, high-performing employees.
- Lifestyle Wins: Purchased a new car, established work-life balance, and began
dreaming even bigger. - Fulfillment Score: Reported 9/10 in joy and satisfaction at work.
- Strategic Next Step: Prepared to launch a PR and publication strategy for further
visibility and expansion.