Navigating the Fine Line Between Support and Projection – Lessons in Business  

The Ultimate Goal 

In my line of work, the goal is clear: we want to see our members succeed and achieve significant personal and professional growth. That passion sometimes drives us to go above and beyond for them, to the point that it could begin to cloud our personal boundaries. We may unintentionally project our own goals for growth onto them because we see their potential and assume they want it as much as we want it for them.  

For example, I’ve had clients in the past come to me, not for solutions or strategies to their problems, but for a sounding board. A safe space to articulate their thoughts, explore their ideas, and work through their issues. On the surface, this doesn’t sound like a bad thing. But in terms of coaching, it’s not a healthy relationship that will sustain business growth. Initially, I struggled with this realization.  

Finding Balance 

It was a humbling moment when I realized my approach was more about fulfilling some need within myself to see them succeed versus addressing theirs. Thus, my eagerness to provide solutions and help my clients overshadowed their actual needs. This introspection led me to a realization. Sometimes, clients just aren’t ready for the level of growth we imagine for them. They may be at a different stage in their journey and seeking entirely different goals. The key lesson here is twofold: 

Ask questions and listen attentively 

It’s not enough to hear the words; true understanding requires reading between the lines and empathetically grasping what they truly seek. As coaches we need to: 

• Get curious 

• Ask more questions 

• Be fully present 

• Know when to shut up and when to guide the conversation 

Maintain clarity  

Discuss the services you offer in detail and be honest when someone needs more or different assistance than you can provide. Sometimes, the best help we can offer is a referral to someone better suited to their current needs. Know what you’re good at, and what you should refer out. 

The Lightbulb Moment 

In my eagerness to help, I had to learn to shut off my ‘solutions brain’ momentarily and focus on understanding before advising. This shift in approach not only deepened my connections with members but also enhanced the effectiveness of the support I offered. It’s about putting their needs first, even if it means letting go of our own expectations. 

Moreover, attracting the right clients who align with your values and services is crucial for sustained success. By focusing on those who genuinely desire the growth and solutions we provide, we not only ensure better outcomes but also foster a more fulfilling professional journey. 

Final Thoughts 

In conclusion, while our passion for seeing others succeed is a driving force, it’s vital to temper it with an understanding of their actual needs and desires. By doing so, we not only serve them better but also enrich our own practice as business coaches. Remember, it’s not about us—it’s about empowering them to achieve their own definitions of success. 

Roadmap to Success 

Are you interested in professional growth? At Profectus Business Consulting, we specialize in small business coaching services designed to help you harness your inner voice and achieve personal growth alongside business success. Our dedicated team is committed to empowering you with the tools and insights needed to navigate challenges and unlock your full potential. Discover how our small business coaching services can empower you. Contact us today to learn more!